How Seriously You Are About Email Marketing Campaign For Your Business?
Just like an SEO campaign or an SMM campaign, your email marketing campaign is equally important and has to be taken seriously from day one otherwise you will miss out on the opportunity of converting thousands of leads into paying customers. You can ask your doubt from any expert and their replies will be the same — email marketing campaign statistics ought to be taken seriously no matter what. Statistics in the form of the number of new signups, opt-outs, conversion rate, number of people who opened the email, number of people who unsubscribed, etc. These are very important numbers and can easily give you an idea about what’s lacking in your email marketing efforts.
So no matter what happens, keep a close eye on these numbers and keep making necessary changes in your email marketing strategy based on them. The more active you are with regard to making changes, the better results you can expect to see in the long run. If you don’t understand it much, you can also hire an expert email marketer who can manage the entire process from the start to the end.